Nathan Helping athletes run stronger and longer. Driven by a keen understanding of athlete needs, NATHAN’s team of innovators sweat the details, because it’s the details that help athletes push their potential.. Client: Nathan Sports Website: nathansports.com Date: 2016 Services: UX Design, Art Direction Iconography and color productizing. The Nathan site uses iconography and color coding to distinguish between its three main project categories: Hydration, Gear and Visibility. This methodology is used for products as well as throughout their blog content.